Campaign: Bisons Together
Once Harding decided not to bring student back from Spring Break and eventually announced that the spring semester would not resume on campus, we began working on how to encourage students to remain connected to the Harding community while being located all over the nation. This campaign was born. Each week we had a different theme, encouraging staff and faculty on campus and students at home to post on topics relating to the theme. As we began moving forward into the summer, reopening campus, this campaign became the face of the university’s positive content dealing with the effects of the coronavirus.